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Home > Blog

Rob’s 5 Best Performing Email Subject Lines Ever

Rob has done some research into email subject lines and in this week’s podcast he reveals the results. Once you’ve got your email into someone’s inbox the next thing you need to do is to get them to open it. A powerful and relevant subject line is the key to higher open rates. You don’t want to […]

13 August 2016

Why the Controversial Instagram Stories may be Good News for Businesses

This week Instagram announced the launch of Instagram Stories, a new feature which allows users to compile multiple photos and videos into a slideshow which will make up your ‘story’. If your day to day life isn’t sufficiently interesting, then your story, which will be deleted after 24 hours, can be spruced up with text […]

03 August 2016

The Top 3 Facebook Ad Mistakes to Avoid

In this week’s show we look at 3 common mistakes that are made when running Facebook ads. Facebook advertising is becoming extremely popular, and ever more effective. This is reflected in the amount now being spent on advertising on the social network. Facebook’s revenue from advertising was up 63% for the 2nd quarter of 2016 to […]

30 July 2016

Expanded Text Ads: Google AdWords’ ‘Biggest Change in 15 Years’

Billed by Google as the ‘biggest change in 15 years’, expanded text ads were finally rolled out today. The big news is that ad text is being (almost) doubled, leaving advertisers more room than ever before to create genuinely creative and informative ad copy. If you’re as excited about the changes as we are then […]

26 July 2016

Instantly Increase Revenue from your Paid Search Marketing Campaigns

In this week’s podcast we talk about Bing Ads, the often overlooked paid search marketing channel. Pay per click (ppc) marketing is dominated by Google AdWords, especially in the UK where Google’s market share in search is around 86%. If you already have a profitable ppc campaign running in AdWords, replicating it in Bing Ads […]

16 July 2016

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