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Meet Click to Message, Google AdWords’ Latest Ad Feature

One of the biggest digital marketing trends of recent years has been Google’s headlong rush to embrace mobile, this has impacted the SEO world heavily, and increasingly AdWords is being similarly affected. Google, of course, are simply responding to broader consumer changes, with mobile searches now exceeding those of desktop and 30% of all online […]

16 November 2016

Is Twitter Marketing Dead?

On this week’s podcast we are discussing Twitter marketing. There’s been a lot of talk in the tech press recently about Twitter being up for sale. With rumours that Google, Salesforce and even Disney may be interested in buying it. Unfortunately for Twitter, it doesn’t look like they have any takers anytime soon. The ailing […]

22 October 2016

Facebook Like Design

Four Awesome Ways to Optimise Your Facebook Ads

Facebook ads are one of the very best ways of reaching highly targeted audiences quickly and effectively. The wealth of data at Facebook’s disposal, and the variety of targeting options available to advertisers, make this in utterly invaluable marketing channel. However, if you’re struggling to find your way around the platform, or if you’re not […]

10 October 2016

How to Improve Your Website If Your Traffic is Too Low for A/B Testing

In the previous show we discussed the importance of conversion rate optimisation or CRO. Whilst it is good practice to implement CRO on your website, it’s not always that easy. One of the major issues most websites face is a low volume traffic. Performing conversion rate optimisation on a low traffic website can be difficult, […]

08 October 2016

6 Misconceptions of Conversion Rate Optimisation Testing

In this weeks podcast Sean and Rob talk about Conversion Rate Optimisation. Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake. CRO is the practice of making adjustments to your site through testing. The tests […]

06 October 2016

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