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Why the smartest brands race to respond to their consumers on social media

Delivering Effective Customer Service On Social Media [INFOGRAPHIC]

Has your company got what it takes to do social media well? Whilst many companies believe they do a good job of managing their social media presence, 92% of consumers disagree. With 80% of enquiries going unanswered some brands are not living up to customer expectation. Just Being There Is Not Enough To just have […]

19 July 2014

The Small Business Marketing Report

A Guide To Starting A Podcast For Your Business [PODCAST]

Episode 39 of The Small Business Marketing Report Podcast This episode is a podcast all about podcasting, and how you can start one for your business. Once you are over the technical hurdles, podcasting can be a fantastic promotional tool that raises you above your competition. Podcasting allows you to become your own media publisher […]

12 July 2014

The Small Business Marketing Report

How To Use Webinars To Promote Your Business [PODCAST]

Episode 38 of The Small Business Marketing Report Podcast Most of us are familiar with sales presentations and seminars in an offline environment, but the online equivalent, webinars, can be just as powerful. In this episode we discuss how Robert uses webinars both as a promotional tool and as a product in themselves. Webinars also […]

28 June 2014

The First 6 Steps For Marketing A Website [PODCAST]

Episode 37 of The Small Business Marketing Report Podcast When it comes to marketing a website many businesses go about it in a haphazard manner. They’ll build the website, put some random marketing element in place and only then consider how they measure its effectiveness. Sean and Robert discuss the 6 steps you should follow […]

14 June 2014

Social-infographic_2014

ROI On Social Media Is Not That Hard To Prove

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively. First we need to set our objectives. What are you trying to achieve from your social media activity? Here are some typical examples: Lead generation […]

12 June 2014

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