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Value per Follower

What’s a Twitter Follower Really Worth?

It is frustrating having to justify the value of engaging with customers through the use of Social Media. The most important part of a business are it’s customers, therefore surely anything that enables you to interact with them more effectively, adds value? Twitter is one platform that often comes under fire from those forever pushing […]

28 December 2011

Conway Stewart Fountain Pen

My Tools and Applications of 2011

I am a big advocate of “doing the work”, tools and applications are secondary. Having the latest gadget or using the hottest application in Social Media are not as important as engaging in the conversation or sharing valuable content. Unless that is, they improve performance, effectiveness or efficiency. My priority is always effectiveness over efficiency. […]

24 December 2011

Steve Jobs

My Most Inspiring Books of 2011

A lot of the ideas I have through the year are inspired by what I read. My reading is not restricted to Twitter, Facebook RRS feeds, blogs, web sites and white papers. I have always loved books, and since the advent of the Kindle I horde books, although electronically, more than I ever have. The […]

21 December 2011

Google Schemer

Google are Scheming Again

When a new social platform gets released and I have got over the initial “shiny new toy” syndrome, my next thought is “how can I use this for business”? Sometimes it’s obvious, Facebook and Twitter, and other times, Google+, it takes a bit more thought about how it could be useful. If there is one […]

16 December 2011

10-4 Good Buddy

Twitter, Can I Have My Name Please?

When I first started using the Internet anonymity was a practised norm. With the popularity of Social Media, being anonymous is no longer an option. Just like CB handles from the 80’s, in the 90’s the web was full of wonderful names, phillysteve, smithy65 and buckshot76 are examples of a common alpha numeric combination used […]

15 December 2011

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