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Farneheit 451

The Fear of Twitter #TwitPhobia

Some people really struggle with the concept of Twitter. It does amaze me the defensive stance a simple tool that only allows the use of 140 characters at a time can evoke. Historically it is not unique. The written word is such a powerful medium that governments of all types have tried to destroy certain […]

19 November 2011

Value of an Existing Customer

It’s Not The Number Of Followers That Count, But What You Do With Them

You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back. Your followers grow but it still all feels a bit empty? Don’t worry, it’s quite natural. We all have a tendency to focus on the numbers. It doesn’t matter whether it’s Facebook, Twitter, LinkedIn, […]

15 November 2011

Google Plus, the Opportunity

Why Google Is Such A Big Plus

What do you mean my target audience isn’t on Google Plus? The naysayers are back. With the launch of Google Plus Pages this week, the negativity drifts across the Interwebs yet again. Even hardened fans such as Robert Scoble found something negative to say about he latest update from the daddy of search. But wait […]

10 November 2011

Google Plus for Business

Google Plus Pages Open for Business

We knew they were coming and Google didn’t keep us waiting long. Google+ Business Pages are here. So what’s the big deal? Unlike the enclosed environment of Facebook, Google+ is a lot more open. It’s easier to follow and be followed, Circles are a great way to organise people who you are following. Then there […]

07 November 2011

SWOT #20: Uncertainty, Steve Jobs and Focus

Another busy week online and off; when we are busy it can be hard to keep focus. With so much to do it’s easy to get caught in a procrastination loop that sees us achieving little. This can be deadly when it comes to Social Media and blogging in particular. Quite timely then that I […]

06 November 2011

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