Clark St. James PPC Agency & Social Media Marketing Norwich
Digital Marketing That Delivers
We have all experienced it, that feeling of déjà vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it. This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are […]
One of the biggest digital marketing trends of recent years has been Google’s headlong rush to embrace mobile, this has impacted the SEO world heavily, and increasingly AdWords is being similarly affected. Google, of course, are simply responding to broader consumer changes, with mobile searches now exceeding those of desktop and 30% of all online […]
There is no doubt that Google Analytics is a fantastic tool for tracking activity on your website. When you really understand the application and begin to segment your data, it becomes even more powerful. If you’re running Google AdWords campaigns you can take your data a step further by linking AdWords with Google Analytics. This […]
For years the AdWords Keyword Planner has been a free and invaluable resource, used by SEOs and marketers alike. Now it appears that the full functionality of the Keyword Planner is to be off limits to inactive and low monthly spend accounts. What has Changed? In such cases advertisers who fall below the as yet undefined […]
Google are renowned for making changes to their services and platforms, sometimes shutting them down altogether. Radical changes though, are usually reserved for their “free” services and those that are not direct revenue generators. So the recent changes in Google AdWords has caused quite a stir. This week on the podcast we discuss the 2 […]
