Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
Recently leaked Google Search API documents reveal more key factors influencing site rankings than previously thought. In total, more than 14,000 data points were mentioned. Google’s meticulous data collection process, using extensive clickstream data from its Chrome browser, is a testament to the depth of its analysis. It evaluates site quality, employing systems like NavBoost […]
Navigating the world of Search Engine Optimisation (SEO) can be challenging, but one fundamental aspect of proper SEO is effective keyword research. By focusing on the Pareto Principle, we can apply the 80/20 approach to our keyword research, aiming for the top 20% of keywords that yield 80% of the desired results. In this article, […]
Meta description lengths are decreasing again. It was only a few months ago that we were telling you about the increase in character length for meta descriptions, and here we are now telling you that Google has announced they will be shortened to their former length (between 150 and 170 characters). Google really calls the […]
Appearing in Google’s featured snippets section is a great way of boosting traffic to your site. Given that they aim to answer a searcher’s question immediately, they mark your website out as informative and trustworthy – especially given that Google chooses which pages rank for these featured snippets. But how exactly can your business rank […]
With the continuing evolution of ecommerce, and the growing competition throughout the online world, marketers are in greater and greater need of differentiating themselves from their competitors. SEO is one of the most effective marketing methods of boosting your ecommerce sales, and in this blog we will give you our 5 best tips on how […]
