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Supermarket Fail

Twitter Customer Service #Fail For UK Supermarkets

A recent survey by the EngagementIndex finds that UK Supermarkets are failing to respond to customers on Twitter. Customer service is one of the ways you can differentiate your business from the competition. It takes price out of the equation when it comes to winning customers and can result in an increased referral rate as […]

27 February 2012

Hitting the Target in your Local Market

5 Ways To Use Twitter For Local Target Marketing

How local do you want to get? For some businesses the World Wide Web holds no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. When I first started working online in the late ’90s the big draw was the ability for small businesses to be […]

11 February 2012

@SeanClark

How To Claim Your Twitter Name

A few weeks ago I wrote a post pleading for Twitter to release dormant usernames. The astute amongst you may have noticed that I now have my real name as my Twitter username @SeanClark. Thanks to a suggestion in a comment by @SeeBiz, Twitter transferred ownership of @SeanClark over to me in a matter of […]

14 January 2012

Value per Follower

What’s a Twitter Follower Really Worth?

It is frustrating having to justify the value of engaging with customers through the use of Social Media. The most important part of a business are it’s customers, therefore surely anything that enables you to interact with them more effectively, adds value? Twitter is one platform that often comes under fire from those forever pushing […]

28 December 2011

10-4 Good Buddy

Twitter, Can I Have My Name Please?

When I first started using the Internet anonymity was a practised norm. With the popularity of Social Media, being anonymous is no longer an option. Just like CB handles from the 80’s, in the 90’s the web was full of wonderful names, phillysteve, smithy65 and buckshot76 are examples of a common alpha numeric combination used […]

15 December 2011

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