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Clark St. James PPC Agency & Social Media Marketing Norwich

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Have You Had The Klout Knocked Out Of You?

My first reaction to seeing my Klout score plummet overnight was disbelief. What had I done wrong? Apparently nothing, Klout scores have been re-calibrated across the board. Like the poor performing Euro the value of a Klout point has been downgraded. But why? Could it be that median scores were getting too close to 100? […]

27 October 2011

Start With Why: How Great Leaders Inspire Everyone To Take Action

Why You Shouldn’t Use Social Media

Why are you in business? Why do you write your blog? What is your purpose in life? If the reason you are doing these things is just to make money, then you shouldn’t use Social Media, you should just get a job. Show Me the Money We all have to live, so money factors in […]

25 October 2011

SWOT #19: Free WiFi, Pay Walls and New EU Directives

As the world gets ever more mobile it is creating a fantastic opportunity for businesses. Consumers are using their phones to find their way around more, and to communicate with others about where they are and what they are doing, leaving a rich trail of marketing data. Both Starbucks and John Lewis (in the UK) […]

22 October 2011

Sharing is Social

A 4 Step Beginners Guide to Content Curation

This is the sixth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below. If there is one thing I […]

20 October 2011

5 Things The British Government Can Teach You About Social Media

It’s official the “Ayes” to the right have it, Twitter remains in use on the Benches of the House of Commons. On Thursday, MPs voted by 140 votes to allow the continued use of Twitter during Commons debates. If you ever thought politics was stuffy and boring, then you would think British Politics was probably […]

18 October 2011

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