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Samsung Galaxy Tab

Samsung’s Galaxy Tab Social Media Campaign

Could this be the rival tablet that is going to get the Android platform some market share? The recently released Samsung Galaxy Tab with a 10.1 inch screen, dual core processor, front and rear cameras is certainly a great looking piece of kit. They haven’t held back in their creativity when it comes to promoting […]

04 October 2011

SWOT #17: Online Super-Powers and Preparing for Zombies

Facebook own Social Media, Amazon own E-commerce, Apple own the Tablet market, Google own Search; well we’re pretty much done everyone else may as well go home. That’s probably how it felt to many of the competitors to these online Super-Powers; but wait it a minute they all compete with one another. They all also […]

02 October 2011

Market Domination Starts Here

Amazon Sets E-commerce on Fire

When Amazon first started selling online it was in the price game, but it had a strategy. You’re probably well aware, but if price is your only USP then your business is going to be short lived. As competition pushes prices down, margins are squeezed, until profit is squashed, and you go out of business. In For […]

30 September 2011

How hard can it be?

Social Media is a Long Term Investment

Short-termism in Business really frustrates me. I have been quite used to the fact that many wrongly see that what I do for a living as cheap and simple. Well, so is riding a bike, but did you take part in the Tour de France this year? Online gets such bad PR inside Business because […]

28 September 2011

SWOT #16: The Future of Social Media

A week in which Facebook promised to change the face of Social Media, Google+ opened the platform to all comers, and my eldest daughter got her first Saturday job. Where does the Online World go from here; Facebook has truly drawn a line in the sand, challenging others to cross it. Frankly I don’t believe […]

25 September 2011

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