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SWOT #18: Copywriting Lessons, Social Media & talking to Stephen King

I’ve spent the last few weeks studying copywriting, driven by a desire to improve my writing skills. This journey lead me to discover some great individuals. The first was Roy Williams, known as the Wizard of Ads; a controversial figure who is very direct in his approach to marketing and the author of three books […]

16 October 2011

Another Type of List

7 Ways to use Twitter Lists

Are you getting enough out of Twitter? If you think you could be doing better Twitter lists could be your answer. Twitter lists are a powerful tool that can be used in a number of ways that help you stay ahead of the competition and the Market. So often we dive into using online tools […]

13 October 2011

It's Good To Share

Engaging More On Twitter

As many of you will know I Tweet a lot, but am I Tweeting too much? I’m a fan of Content Curation, and actively share on my favoured platform, Twitter. Naturally reading a lot, I am always eager to keep up with the latest trends in my sector. And there is no faster moving space than […]

12 October 2011

Baking the Perfect Cake

Content Marketing is like Baking a Cake

Content Marketing can make a positive impact on your business. In terms of types of marketing, it is probably one of the most effective and longer lasting a company can implement. But it can be difficult to implement it correctly. In fact the web is full of companies with poorly executed content strategies, and many […]

07 October 2011

iPhone 4s

When You Have Nothing To Say, Say Nothing

Was Tim Cook’s finest hour underwhelming? Now Steve Jobs has stepped down Apple seem to be in a rush to say something. Following announcements from Facebook and Amazon, there was an expectation of a great follow-up from Apple. But it didn’t come. Is This What Happens When The Vision Is Lost? I think it’s a […]

05 October 2011

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