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audience research group

4 Awesome Audience Research Methods

Audience research is a crucial part of any serious marketing campaign. It enables brands to gather information on the people who are already buying their products or services, and to incorporate this information into their overall marketing strategy. With information gathered from audience research, businesses are better able to understand the mentality and behaviour of […]

19 May 2017

Local SEO Marketing Fundementals

We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to standard search optimisation. In this episode of the podcast, we’ll look at […]

13 May 2017

SWOT Analysis - Strength, Weakness, Opportunities, Threats

How to Conduct a Marketing SWOT Analysis

A marketing SWOT analysis is a critical review of your business’s strengths, weaknesses, opportunities and threats. Strengths Weaknesses Opportunities Threats Although the concept of a SWOT analysis is relatively well known, very few businesses take the time to actually undertake take one. Conducting a SWOT analysis will enable you to think more clearly about your […]

02 May 2017

Performing Outreach Like A Pro with Mark Samms co-founder of Ninja Outreach

In this week’s podcast, we chat with Mark Samms, co-founder of Ninja Outreach. Ninja Outreach is a blogger and influencer outreach platform, which allows you to manage your campaign from end to end. With influencer marketing taking off and SEOs in constant need of quality links, outreach is more important than ever. As any marketer […]

28 April 2017

Optimising Your Existing Content for Improved SEO Results

In previous podcast episodes, we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more content? Whilst we would never advocate putting a stop to your content production […]

13 April 2017

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