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conversion funnel

How to Optimise the Conversion Rate for Your eCommerce Website

If your business is eCommerce, then conversions are your lifeblood. Conversions are what count on the bottom line, they are the metric by which eCommerce success is defined. If you’re seeing substantial traffic coming to your site and leaving without converting then you may want to think about implementing some conversion optimisation methods. The essence […]

03 April 2017

Man and woman buyer persona silhouette

How to Create a Buyer Persona

A buyer persona is a potent combination of research and creativity. They enable you to distill your amorphous ‘target audience’ into a concrete and clearly defined individual ‘persona’. This will enable you to market your product or service to a carefully researched, and intelligently created, ‘persona’, who embodies the broad demographics and characteristics of your […]

23 March 2017

charity adwords

Market Your Charity Online With a Google Ads Grant

Are you looking to market your charity or not for profit online? Did you know that you can do this for free on the Google AdWords platform? The Google Ads Grant provides free AdWords advertising of up to $10,000 per month. What is AdWords? AdWords is a form of online marketing commonly referred to as […]

17 March 2017

A Beginners Guide to Off-Site SEO & Link Building

In this episode of the show, we look at off-site search engine optimisation. Up to now, we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle. Optimising your website won’t get you ranking on its own. Especially if you are […]

11 March 2017

adwords audit checklist

The Ultimate 5-Step AdWords Audit

Are your AdWords campaigns over-budget and underperforming? Is your cost per click too high and are your conversions too low? Then maybe it is time for an AdWords Audit. An AdWords Audit enables business owners and marketers to review their ad campaigns in order to identify areas that need improvement. Our 5-Step AdWords Audit will […]

01 March 2017

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