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AdWords ROI

How to Increase your AdWords ROI in 3 Steps

AdWords is a numbers game. That’s the beauty of it. Calculating your ROI is as easy as totting up your net total profit at the end of the month, dividing it by the monthly investment, and timesing it by 100 to get your percentage. The art of AdWords often lies in increasing that ROI month […]

11 January 2017

AdWords site links extension

How to Launch a Winning AdWords Campaign in 4 Steps

AdWords can be a potential goldmine for advertisers, offering the kind of audience targeting and return on investment (ROI) that few other advertising platforms can match. The platform can be daunting however, particularly when it comes to setting up your first campaign. If you get things wrong at the start, then you’re going to have […]

15 December 2016

Remarketing: The Art of Following Your Audience Around the Web

We have all experienced it, that feeling of déjà vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it. This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are […]

03 December 2016

How to Generate a Year’s Worth of Blog Ideas in an Hour

Thinking of blog ideas is one of the most difficult, but crucial, aspects of content marketing. If you want to rank well with Google, and to receive a consistent stream of visitors to your website, then you need to be creating quality content on a regular basis. Depending on the size of your company, and whether […]

01 December 2016

3 Ways To Use Email Marketing Automation In Your Business

In this week’s podcast Sean and Rob talk through 3 ways you can utilise email marketing automation to the benefit of your business. Email marketing is used by thousands of businesses around the world. Not so many are taking advantage of the automation features many platforms offer. From optimising your staff’s time to optimising which customers […]

19 November 2016

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