Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
On this week’s podcast we are discussing Twitter marketing. There’s been a lot of talk in the tech press recently about Twitter being up for sale. With rumours that Google, Salesforce and even Disney may be interested in buying it. Unfortunately for Twitter, it doesn’t look like they have any takers anytime soon. The ailing […]
Facebook ads are one of the very best ways of reaching highly targeted audiences quickly and effectively. The wealth of data at Facebook’s disposal, and the variety of targeting options available to advertisers, make this in utterly invaluable marketing channel. However, if you’re struggling to find your way around the platform, or if you’re not […]
In the previous show we discussed the importance of conversion rate optimisation or CRO. Whilst it is good practice to implement CRO on your website, it’s not always that easy. One of the major issues most websites face is a low volume traffic. Performing conversion rate optimisation on a low traffic website can be difficult, […]
In this weeks podcast Sean and Rob talk about Conversion Rate Optimisation. Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake. CRO is the practice of making adjustments to your site through testing. The tests […]
Google’s Penguin algorithm is one of over 200 signals that they use to determine rank. Historically, Penguin has searched out and neutralised ‘spammy’ or ‘black hat’ websites. Sites over-loaded with keywords for example, who had previously taken advantage of Google’s blind spots to rise in the rankings. The problem with Penguin was not so much […]
