Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
There is no doubt that Google Analytics is a fantastic tool for tracking activity on your website. When you really understand the application and begin to segment your data, it becomes even more powerful. If you’re running Google AdWords campaigns you can take your data a step further by linking AdWords with Google Analytics. This […]
For years the AdWords Keyword Planner has been a free and invaluable resource, used by SEOs and marketers alike. Now it appears that the full functionality of the Keyword Planner is to be off limits to inactive and low monthly spend accounts. What has Changed? In such cases advertisers who fall below the as yet undefined […]
Many businesses pay to drive traffic to their websites via pay per click, with little regard to where they send it. Paid traffic from AdWords, Bing Ads or Facebook Ads usually ends up on the home page, or on a product page at best. Ideally you should be creating custom landing pages to send traffic […]
Google are renowned for making changes to their services and platforms, sometimes shutting them down altogether. Radical changes though, are usually reserved for their “free” services and those that are not direct revenue generators. So the recent changes in Google AdWords has caused quite a stir. This week on the podcast we discuss the 2 […]
Rob has done some research into email subject lines and in this week’s podcast he reveals the results. Once you’ve got your email into someone’s inbox the next thing you need to do is to get them to open it. A powerful and relevant subject line is the key to higher open rates. You don’t want to […]
