Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
Google’s Penguin algorithm is one of over 200 signals that they use to determine rank. Historically, Penguin has searched out and neutralised ‘spammy’ or ‘black hat’ websites. Sites over-loaded with keywords for example, who had previously taken advantage of Google’s blind spots to rise in the rankings. The problem with Penguin was not so much […]
There is no doubt that Google Analytics is a fantastic tool for tracking activity on your website. When you really understand the application and begin to segment your data, it becomes even more powerful. If you’re running Google AdWords campaigns you can take your data a step further by linking AdWords with Google Analytics. This […]
For years the AdWords Keyword Planner has been a free and invaluable resource, used by SEOs and marketers alike. Now it appears that the full functionality of the Keyword Planner is to be off limits to inactive and low monthly spend accounts. What has Changed? In such cases advertisers who fall below the as yet undefined […]
Many businesses pay to drive traffic to their websites via pay per click, with little regard to where they send it. Paid traffic from AdWords, Bing Ads or Facebook Ads usually ends up on the home page, or on a product page at best. Ideally you should be creating custom landing pages to send traffic […]
Google are renowned for making changes to their services and platforms, sometimes shutting them down altogether. Radical changes though, are usually reserved for their “free” services and those that are not direct revenue generators. So the recent changes in Google AdWords has caused quite a stir. This week on the podcast we discuss the 2 […]
