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orange.com

The All New Orange.com, Leveraging Social Media

Appealing to multiple audiences and a delivering a diverse range of content can be a challenge. When you are a company the size of Orange not only do you need to engage with and provide information for your customers, but you also need to consider shareholders, journalists and investors. In addition, you have multiple languages […]

07 November 2012

5 Steps to Effective Inbound Marketing

Effective Social Media Marketing [INFOGRAPHIC]

When I get invited to an event as a guest speaker or invited to consult on social media with a client, inevitably the lead question is nearly always something along the lines of… “Can you explain how we should be using Facebook or Twitter”? Many brand names have become synonymous with the action we wish […]

03 November 2012

Who's co-starring in your 007 story?

What’s Your Business’s 007 Story?

Why are we so concerned about the channels, when it is the content that is the most important asset? Time and again I am asked to justify one type of online marketing or another. Whether it be the use of Twitter, Facebook, LinkedIn, SEO or Google Adwords, business always seems to have an opinion around […]

27 October 2012

"Free as in speech, not as in beer"

Facebook Marketing: It’s Time To Pay The Price

With one billion users worldwide Facebook is hard to ignore as a way to reach your audience using social media. Facebook has a strong mobile user base, with over half of users accessing the platform on their mobile devices. And 58% of all users returning to the website daily. These metrics are just too tempting […]

20 October 2012

Facebook a Marketeers Dream

Why Google Ads Work & Facebook Ads Don’t

Facebook is a marketeers dream. With over 1 billion users logging in worldwide each month it is one of the largest closed marketing channels in the world. It’s no wonder that the shares were oversubscribed when the company went public in May 2012 with a peak market capitalization of over $104 billion. The business potential […]

13 October 2012

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