Clark St. James PPC Agency & Social Media Marketing Norwich
Digital Marketing That Delivers
Should the question not really be, how much is SEO marketing worth? Search engine optimisation is undervalued by many businesses as not many understand exactly what is required to get a website to an advantageous position in the search results. They further fail to realise exactly what the return on investment can be when that […]
Brands have used key influencers to help promote their products for years. Usually through sponsorship or product endorsement by sports professionals, pop stars or actors. Next down to from product endorsement is the professional journalist, author or critic. Give a tech journalist a new phone and he’d write about it. A film critic a premiere […]
Lately Twitter has become very protective over the the way it’s service is used by 3rd parties in respect of it’s application programming interface (API). The reasons are quite simple, Twitter is trying to control it’s ecosystem so it can maximise the potential from advertising. Many have balked at the idea that the very platform […]
With so much data being thrown at us nowadays it’s hard not to feel like we are in an age of information overload. For modern marketing, data is vital, it drives decision making and demonstrates Return On Investment (ROI). It moves marketing away from gut feel into a science, and although not all decisions can […]
When it comes to marketing the performance of a campaign is everything. It’s no different for social media, it must deliver a return on investment, otherwise why would you be doing it? Aligning your activity with actual business objectives is the right way to do this. It will ensure that your social media campaign delivers […]
