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Who's Socially Devoted To You?

The Social Media Customer Service #Fail [INFOGRAPHIC]

As a business you can choose whether to take part in social media or not. Whether you do take part or you don’t, it won’t alter the fact that the conversation will continue on regardless. By taking an active role you have the opportunity to shape the conversation, make a difference and stand out from […]

01 September 2012

Thirst for Twitter

A Thirst For A New Twitter Experience

Twitter is not just a good way to engage and communicate with others, one of it’s main functions for many is as a news aggregator. The current issue in this respect being that once you start following more than a few hundred people your home feed can become full of irrelevant information. You may also […]

25 August 2012

Tim Berners-Lee the Father of the Internet

The Road To Social Media Utopia

When Tim Berners-Lee invented the World Wide Web his vision was of a platform that was open to all. One that would allow everyone using it to communicate without restriction and build wonderful applications upon it. And that’s exactly what happened. Early adopters of the web always resisted commerciality, with the believe that what was […]

18 August 2012

Engaged in Conversation

Improving Customer Engagement With Social Media

Moving from traditional marketing to social media marketing can be a challenge for some businesses. In a past where you could buy attention, contract a third party and have your marketing done for you, it was “spend” that determined success. Especially in a competitive marketplace, the brand with the bigger budgets grabbed more air-time and […]

26 July 2012

Which one?

How To Get Started With Social Media Marketing

Social Media has grown rapidly both in it’s popularity and the number of platforms. For businesses coming into Social Media for the first time the choices can seem daunting. New applications emerge every week, and everyone seems to have an opinion around which are the best. This article is not aimed at convincing you of […]

21 July 2012

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