Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
AdWords is a numbers game. That’s the beauty of it. Calculating your ROI is as easy as totting up your net total profit at the end of the month, dividing it by the monthly investment, and timesing it by 100 to get your percentage. The art of AdWords often lies in increasing that ROI month […]
AdWords can be a potential goldmine for advertisers, offering the kind of audience targeting and return on investment (ROI) that few other advertising platforms can match. The platform can be daunting however, particularly when it comes to setting up your first campaign. If you get things wrong at the start, then you’re going to have […]
We have all experienced it, that feeling of déjà vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it. This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are […]
One of the biggest digital marketing trends of recent years has been Google’s headlong rush to embrace mobile, this has impacted the SEO world heavily, and increasingly AdWords is being similarly affected. Google, of course, are simply responding to broader consumer changes, with mobile searches now exceeding those of desktop and 30% of all online […]
There is no doubt that Google Analytics is a fantastic tool for tracking activity on your website. When you really understand the application and begin to segment your data, it becomes even more powerful. If you’re running Google AdWords campaigns you can take your data a step further by linking AdWords with Google Analytics. This […]
