Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
Following on from Tom’s recent blog post on How to Improve Your AdWords ROI Sean answers your questions on Google AdWords Quality Score in this week’s Click & Convert podcast. Improving the quality score on Google AdWords can not only result in more clicks. It can also reduce the cost of your overall campaign, as […]
AdWords is a numbers game. That’s the beauty of it. Calculating your ROI is as easy as totting up your net total profit at the end of the month, dividing it by the monthly investment, and timesing it by 100 to get your percentage. The art of AdWords often lies in increasing that ROI month […]
AdWords can be a potential goldmine for advertisers, offering the kind of audience targeting and return on investment (ROI) that few other advertising platforms can match. The platform can be daunting however, particularly when it comes to setting up your first campaign. If you get things wrong at the start, then you’re going to have […]
We have all experienced it, that feeling of déjà vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it. This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are […]
One of the biggest digital marketing trends of recent years has been Google’s headlong rush to embrace mobile, this has impacted the SEO world heavily, and increasingly AdWords is being similarly affected. Google, of course, are simply responding to broader consumer changes, with mobile searches now exceeding those of desktop and 30% of all online […]
