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Losing Control of Social Media

Social Media: Is Your Business In Control? [INFOGRAPHIC]

For some companies Social Media feels like it just takes so much effort for so little return. Whilst for others they are investing thousands of pounds in resources and tools to leverage it. So where does the difference lay? It’s simply in the planning. If your business doesn’t have a defined strategy for a particular […]

11 May 2013

The Art of War

Fake Twitter Followers Damage More Than Your Social Media Credibility [Research]

Nobody likes to lose, but what’s worse than losing is when you lose to a cheat. I have recently experienced this exact situation, except it wasn’t in a game or sport, but in business. The opposing company had a strong position, they looked good, well staffed, were long established and had some big names on […]

01 May 2013

Hoarding Books

How To Execute Your Social Media Strategy

Are you hoarding ideas rather than executing them? In my work I spend much of my time helping construct social media strategies for clients. On some occasions I work with them to implement them too. A lot of the time it is at this execution phase that companies stub their toe, just when the work […]

06 March 2013

you can still dunk in the dark

How To Newsjack The Super Bowl Like Oreo

Looking for opportunities to get your brand in front of an audience doesn’t always come to those that wait, but frequently to those that are prepared. Advertising rates for large events like the Super Bowl are out of reach for a lot of big brands, let alone small business. With the right planning though, even […]

11 February 2013

Social Media Stats for 2012

100 Social Media Stats From 2012 [INFOGRAPHIC]

For Social Media 2012 was a year of change and maturity. It’s the year when social media really started to go mainstream, with over 1 billion users on Facebook and 500 million users on Twitter. Social Media use by companies, end users and the platforms alike had some relevant lessons from 2012. Whether it was […]

05 January 2013

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