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orange.com

The All New Orange.com, Leveraging Social Media

Appealing to multiple audiences and a delivering a diverse range of content can be a challenge. When you are a company the size of Orange not only do you need to engage with and provide information for your customers, but you also need to consider shareholders, journalists and investors. In addition, you have multiple languages […]

07 November 2012

5 Steps to Effective Inbound Marketing

Effective Social Media Marketing [INFOGRAPHIC]

When I get invited to an event as a guest speaker or invited to consult on social media with a client, inevitably the lead question is nearly always something along the lines of… “Can you explain how we should be using Facebook or Twitter”? Many brand names have become synonymous with the action we wish […]

03 November 2012

How Much Does SEO Cost?

What is the Cost of SEO Marketing? [INFOGRAPHIC]

Should the question not really be, how much is SEO marketing worth? Search engine optimisation is undervalued by many businesses as not many understand exactly what is required to get a website to an advantageous position in the search results. They further fail to realise exactly what the return on investment can be when that […]

06 October 2012

Facebook Dislikes Fake Accounts

Buying Twitter Followers and Facebook Likes, a Social Media #Fail [INFOGRAPHIC]

When it comes to marketing the performance of a campaign is everything. It’s no different for social media, it must deliver a return on investment, otherwise why would you be doing it? Aligning your activity with actual business objectives is the right way to do this. It will ensure that your social media campaign delivers […]

08 September 2012

Who's Socially Devoted To You?

The Social Media Customer Service #Fail [INFOGRAPHIC]

As a business you can choose whether to take part in social media or not. Whether you do take part or you don’t, it won’t alter the fact that the conversation will continue on regardless. By taking an active role you have the opportunity to shape the conversation, make a difference and stand out from […]

01 September 2012

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