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Clark St. James PPC Agency & Social Media Marketing Norwich

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Tim Berners-Lee the Father of the Internet

The Road To Social Media Utopia

When Tim Berners-Lee invented the World Wide Web his vision was of a platform that was open to all. One that would allow everyone using it to communicate without restriction and build wonderful applications upon it. And that’s exactly what happened. Early adopters of the web always resisted commerciality, with the believe that what was […]

18 August 2012

Engaged in Conversation

Improving Customer Engagement With Social Media

Moving from traditional marketing to social media marketing can be a challenge for some businesses. In a past where you could buy attention, contract a third party and have your marketing done for you, it was “spend” that determined success. Especially in a competitive marketplace, the brand with the bigger budgets grabbed more air-time and […]

26 July 2012

Which one?

How To Get Started With Social Media Marketing

Social Media has grown rapidly both in it’s popularity and the number of platforms. For businesses coming into Social Media for the first time the choices can seem daunting. New applications emerge every week, and everyone seems to have an opinion around which are the best. This article is not aimed at convincing you of […]

21 July 2012

This Panda Doesn't Do SEO

Social Media Case Study : This Panda has nothing to do with #SEO #HugaPanda

I have been talking about SEO, or search engine optimisation, quite a lot on Twitter this week. A few clients have asked for SEO advise and there seems to be more and more reports coming out demonstrating the positive effects Social Media activity is having on search rankings. Google regularly make changes to their algorithm […]

29 June 2012

Testing Social Signals

Confirmed: Google+ Is Critical To Your Search Rankings

What makes for good SEO? With Google maturing and adapting its algorithm on a regular basis it can be difficult to be sure what really does have an impact when it comes to search engine optimisation. There are some factors we know for certain. Content is a critical component of effective SEO, and not just […]

02 May 2012

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